You could have the best product, service or offer in the world, but if no one knows what you’re all about, you’re going to struggle to convince people to choose you over the many other brands they already know and trust,

That’s where brand awareness comes in.

The number one purpose of growing brand awareness is to build familiarity with your brand, so that when it comes time for a customer to make a purchase decision, you’re top of mind, Pretty important, right?

Yes, you could run a big budget, omni channel awareness campaign with your logo slapped on the back of every bus and a Kardashian fronting social media #ads raving about your product. But, that’s just not feasible for basically any of us. Don’t panic though, while big budgets are amazing, they aren’t the be all and end all (and sometimes they can even stifle creativity…)

So, to kick start your thinking, enter your email below to download free Think Folk’s quick fire list of ways to grow your brand awareness, without relying on a big budget.